What do you immediately think of if you’re asked to identify an influential brand? The chances are, one of the big brands jumps into your mind, one which you are very familiar with and that grabs your attention in some way. They may have thousands of competitors, but do you even know who those are?…

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How would your customers describe your business? To put it another way, what do your customers think of when your business comes to mind? The idea of brand positioning is that you are staking a clearly defined view of your business in the minds of your customers. When you create a strong brand position, it…

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Are you getting the results from your business’ website that you’d like? Often businesses come to us with some kind of problem stemming from their websites. Perhaps their analytics show that they’re driving plenty of traffic, yet only a small fraction of visitors are actually signing up or becoming customers. Perhaps people sign up for…

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How well do you know exactly who your business is selling to? How would you rate your current levels of engagement and audience appeal? If your feeling is that you could do better, taking the time to develop detailed buyer profiles for your target audience may be the game-changer you are looking for. Buyer profiles…

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What do Your Customers Want to Achieve? What if you could drill down to the very heart of what motivates your customers? The “holy grail” of product development, sales and marketing has always been to have the knowledge of exactly what is driving customers to buy. If you have this deep understanding, it will inform…

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