How much does your company do to boost your brand offline? We live in such a digital world that it’s easy to forget that there are still valuable channels to promote your business in the offline arena. In fact, relatively few businesses are using strategies like offline events, so it may be something that is…

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“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson Have you seen the power of a good public relations (PR) strategy? Most businesses would love to have the associated visibility and access to new customers that PR can bring, but it’s not so easy…

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We’re now long past the time where social media was considered to be some kind of fad that the kids were into. That being said, you certainly don’t have to be on social media, and you almost certainly shouldn’t be on every social media platform. What’s important now is understanding whether social media is a…

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