In 2015, the UK became the first country in the world where half of all ad spend was on digital media. Digital is everywhere now, but there is an older form of advertising that is often overlooked – offline advertising. Sometimes marketing departments focus heavily on digital in the belief that offline advertising has had…

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Have you thought about leveraging your current client base, or other influencers in your field, to help build your brand? Referrals and word-of-mouth campaigns can be powerful assets to marketers. People tend to trust recommendations from people they know or trust well before they believe in any marketing messages that your brand might put out.…

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Has this situation ever happened to you? You’ve heard about “the power of good content” over the last few years and you use blogging as a strategy for your business. Your company painstakingly researches and crafts quality posts, addressing things that you’re sure your target market wants to read about. You hit “publish” and then……

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One of the best forms of marketing you can have is a way to demonstrate immediate value to prospective customers via a (small) digital product or online tool. If you can do so, it’s a way to prove to them that you’re worth a second glance as far as the main products or services that…

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