Where were you when the latest Apple gadget was released? The chances are, if you were anywhere near an Apple store, you would have witnessed or been part of the huge crowds of enthusiastic fans, eager to be one of the first to own the new hardware. In Apple’s favour for any new release is…

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As a consumer, how do you prefer to learn about a company? If you’re like most other consumers, you fall within the 70% who say they prefer to learn about products through content rather than through traditional advertising methods. This statistic highlights how traditional advertising has become less effective over time. People have become somewhat…

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Most businesses are keen to find strategies that will allow them to gain more reach and grow their customer base, so what if another business could help with this? Business partnerships, where you team up with other businesses to reach customers in a way that is mutually beneficial to both parties are a great traction…

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There’s an enduring stereotype about salespeople. You will have seen some version of the slick used car salesperson, the one who aggressively pushes the sale and has few scruples when it comes to misleading unsuspecting customers about the true nature of the product. Stereotypes like this probably play some role in the strong aversion many…

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