Structured data exists to solve this context problem and explicitly tells search engines exactly what is what on your site. “Google is pretty good at understanding the general context of a site’s content. When it comes to intuiting the specifics of a page, though – usually the most important information to a searcher — crawlers…

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Deciding on the best images for your website isn’t just about finding images that look good. We also need to think about how they will fit within your website design, which means thinking about aspect ratios.  “The aspect ratio of an image describes the proportional relationship between its width and its height. It is commonly expressed as two numbers…

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Introduction UTM parameters allow analytics platforms, such as Google Analytics, to better recognise the traffic sources that are sending traffic to your site. This helps companies understand the effectiveness of different marketing campaigns and marketing resources. Whether you’re doing banner advertising, or featuring a guest blog on a partner website, UTM tags (sometimes referred to…

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