Structured data exists to solve this context problem and explicitly tells search engines exactly what is what on your site. “Google is pretty good at understanding the general context of a site’s content. When it comes to intuiting the specifics of a page, though – usually the most important information to a searcher — crawlers…

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Deciding on the best images for your website isn’t just about finding images that look good. We also need to think about how they will fit within your website design, which means thinking about aspect ratios.  “The aspect ratio of an image describes the proportional relationship between its width and its height. It is commonly expressed as two numbers…

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Introduction UTM parameters allow analytics platforms, such as Google Analytics, to better recognise the traffic sources that are sending traffic to your site. This helps companies understand the effectiveness of different marketing campaigns and marketing resources. Whether you’re doing banner advertising, or featuring a guest blog on a partner website, UTM tags (sometimes referred to…

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Website Retargeting Conversion Tracking Website Demographics Whilst 2 of these features are LinkedIn Advertising specific, one of them is not. LinkedIn Website Demographics is a free analytics tool that unlocks deeper insights about your website visitors. It sheds more light on the kinds of professionals that are visiting your website, and enables you to filter your visitor information…

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Cost Factors Here are the main factors that influence email ad costs. 1. Subscribers Whilst the number of subscribers is obviously a key factor, it is definitely not the most important metric. A newsletter can have 500,000 subscribers but less than 5% open rate, which indicates very little audience engagement. As a result number of…

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Gutenberg is the first major feature built entirely on the REST API, so if you are learning things today, learn JavaScript, and I can imagine a future wp-admin that’s 100% JavaScript talking to APIs. I’m excited to see that happen. JavaScript Packages and Interoperability in 5.0 and Beyond With Gutenberg, we made the choice to use JavaScript heavily…

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We meet with many organisations, both large and small, that are struggling to get results from their marketing activities. They are doing lots of activities, but have very little idea as to what is really working for them, and are lacking any real strategy. This post is intended to highlight why teams are struggling, and…

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We have compiled this short questionnaire based on our experience building websites over the last 3 years. There are no right answers or wrong answers. If you’d like us to go through this with you, please let us know.

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