19 Marketing Channels

A core focus of your marketing strategy should be identifying the most successful marketing channels for customer acquisition. You need to identify which channels allow you to profitably attract new clients in a way that has a measurable and significant impact on your business. Below is a list of the main marketing channels used in our workshops. 01 Targeting…

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Harnessing the Power of Viral Marketing

“Going viral” is not something you usually want, that is, unless it’s about the marketing of your company. Viral marketing is the dream for most businesses. You have probably witnessed it in action already when a story, meme or even a product spreads like wildfire throughout social media. Techtarget defines viral marketing as: “…any marketing…

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Building a Community Around Your Brand

Where were you when the latest Apple gadget was released? The chances are, if you were anywhere near an Apple store, you would have witnessed or been part of the huge crowds of enthusiastic fans, eager to be one of the first to own the new hardware. In Apple’s favour for any new release is…

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How to Create a Content Marketing System for Customer Acquisition

As a consumer, how do you prefer to learn about a company? If you’re like most other consumers, you fall within the 70% who say they prefer to learn about products through content rather than through traditional advertising methods. This statistic highlights how traditional advertising has become less effective over time. People have become somewhat…

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Building Mutually Beneficial Business Partnerships

Most businesses are keen to find strategies that will allow them to gain more reach and grow their customer base, so what if another business could help with this? Business partnerships, where you team up with other businesses to reach customers in a way that is mutually beneficial to both parties are a great traction…

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Generating Sales Leads: What’s Working Now?

There’s an enduring stereotype about salespeople. You will have seen some version of the slick used car salesperson, the one who aggressively pushes the sale and has few scruples when it comes to misleading unsuspecting customers about the true nature of the product. Stereotypes like this probably play some role in the strong aversion many…

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Leveraging Offline Advertising in the Digital Age

In 2015, the UK became the first country in the world where half of all ad spend was on digital media. Digital is everywhere now, but there is an older form of advertising that is often overlooked – offline advertising. Sometimes marketing departments focus heavily on digital in the belief that offline advertising has had…

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How to Leverage Affiliate Programs to Amplify Your Brand

Have you thought about leveraging your current client base, or other influencers in your field, to help build your brand? Referrals and word-of-mouth campaigns can be powerful assets to marketers. People tend to trust recommendations from people they know or trust well before they believe in any marketing messages that your brand might put out.…

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A Marketer’s Guide to Targeting Blogs

Has this situation ever happened to you? You’ve heard about “the power of good content” over the last few years and you use blogging as a strategy for your business. Your company painstakingly researches and crafts quality posts, addressing things that you’re sure your target market wants to read about. You hit “publish” and then……

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Using Side Products as an Effective Marketing Strategy

One of the best forms of marketing you can have is a way to demonstrate immediate value to prospective customers via a (small) digital product or online tool. If you can do so, it’s a way to prove to them that you’re worth a second glance as far as the main products or services that…

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