Engaging Your Audience Through Offline Events

How much does your company do to boost your brand offline? We live in such a digital world that it’s easy to forget that there are still valuable channels to promote your business in the offline arena. In fact, relatively few businesses are using strategies like offline events, so it may be something that is…

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How to Get PR Coverage for Your Business

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson Have you seen the power of a good public relations (PR) strategy? Most businesses would love to have the associated visibility and access to new customers that PR can bring, but it’s not so easy…

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How to Implement an Effective Social Media Strategy

We’re now long past the time where social media was considered to be some kind of fad that the kids were into. That being said, you certainly don’t have to be on social media, and you almost certainly shouldn’t be on every social media platform. What’s important now is understanding whether social media is a…

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How Search Engine Marketing Can Work for Your Business

“Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase.” – Wordstream How would you like to harness that great strength for your business? Search engine marketing (SEM) can…

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Why Building Your Brand is Critical for Success

What do you immediately think of if you’re asked to identify an influential brand? The chances are, one of the big brands jumps into your mind, one which you are very familiar with and that grabs your attention in some way. They may have thousands of competitors, but do you even know who those are?…

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Why Your Brand Needs Clear Positioning and Messaging

How would your customers describe your business? To put it another way, what do your customers think of when your business comes to mind? The idea of brand positioning is that you are staking a clearly defined view of your business in the minds of your customers. When you create a strong brand position, it…

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How a Website Review Can Help to Take Your Business to the Next-Level

Are you getting the results from your business’ website that you’d like? Often businesses come to us with some kind of problem stemming from their websites. Perhaps their analytics show that they’re driving plenty of traffic, yet only a small fraction of visitors are actually signing up or becoming customers. Perhaps people sign up for…

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Why Effective Buyer Profiles Can Be a Business Game-Changer

How well do you know exactly who your business is selling to? How would you rate your current levels of engagement and audience appeal? If your feeling is that you could do better, taking the time to develop detailed buyer profiles for your target audience may be the game-changer you are looking for. Buyer profiles…

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