“Going viral” is not something you usually want, that is, unless it’s about the marketing of your company. Viral marketing is the dream for most businesses. You have probably witnessed it in action already when a story, meme or even a product spreads like wildfire throughout social media. Techtarget defines viral marketing as: “…any marketing…

Read More

Where were you when the latest Apple gadget was released? The chances are, if you were anywhere near an Apple store, you would have witnessed or been part of the huge crowds of enthusiastic fans, eager to be one of the first to own the new hardware. In Apple’s favour for any new release is…

Read More

As a consumer, how do you prefer to learn about a company? If you’re like most other consumers, you fall within the 70% who say they prefer to learn about products through content rather than through traditional advertising methods. This statistic highlights how traditional advertising has become less effective over time. People have become somewhat…

Read More

Most businesses are keen to find strategies that will allow them to gain more reach and grow their customer base, so what if another business could help with this? Business partnerships, where you team up with other businesses to reach customers in a way that is mutually beneficial to both parties are a great traction…

Read More

There’s an enduring stereotype about salespeople. You will have seen some version of the slick used car salesperson, the one who aggressively pushes the sale and has few scruples when it comes to misleading unsuspecting customers about the true nature of the product. Stereotypes like this probably play some role in the strong aversion many…

Read More

In 2015, the UK became the first country in the world where half of all ad spend was on digital media. Digital is everywhere now, but there is an older form of advertising that is often overlooked – offline advertising. Sometimes marketing departments focus heavily on digital in the belief that offline advertising has had…

Read More

Have you thought about leveraging your current client base, or other influencers in your field, to help build your brand? Referrals and word-of-mouth campaigns can be powerful assets to marketers. People tend to trust recommendations from people they know or trust well before they believe in any marketing messages that your brand might put out.…

Read More

Has this situation ever happened to you? You’ve heard about “the power of good content” over the last few years and you use blogging as a strategy for your business. Your company painstakingly researches and crafts quality posts, addressing things that you’re sure your target market wants to read about. You hit “publish” and then……

Read More

One of the best forms of marketing you can have is a way to demonstrate immediate value to prospective customers via a (small) digital product or online tool. If you can do so, it’s a way to prove to them that you’re worth a second glance as far as the main products or services that…

Read More

How much does your company do to boost your brand offline? We live in such a digital world that it’s easy to forget that there are still valuable channels to promote your business in the offline arena. In fact, relatively few businesses are using strategies like offline events, so it may be something that is…

Read More